Guide
Creative brief template
A strong brief aligns both sides before pixels move. Use it at kickoff — then lock the same details into your agreement milestones.
Brief sections to cover
Use this outline at kickoff — then mirror the same details in locked milestones:
- Project goal and success metric
- Target audience and tone
- Deliverables list (formats, counts, platforms)
- References and anti-references
- Timeline and milestone dates
- Revision rounds and approver name
- Assets client will provide (and by when)
From brief to locked agreement
The brief is the draft; Agreement Lock is the contract. Milestone DoD should mirror brief deliverables so drift is obvious later.
FAQ
Common questions
- Who writes the brief?
- Often the client provides inputs; the creative structures the brief for sign-off. Either way, both parties accept before work starts.
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