Guide
Brand design checklist
Brand projects span logo, guidelines, and applications. This checklist keeps approval countable per milestone — not an endless tweak cycle.
Brand milestone checklist
Approve each brand milestone against these deliverables:
- Logo primary, secondary, and clear-space rules
- Color palette with codes (print + digital)
- Typography system and hierarchy samples
- Key applications (deck, social, stationery) if in scope
- PDF brand guidelines or style guide export
- Source / working files handoff defined in contract
- Revision rounds tracked per milestone
Watch for brand scope creep
New SKUs, merchandise, or campaign adaptations are often new deliverables. Route through change orders before opening new comps.
FAQ
Common questions
- Figma vs PDF approval?
- Use Figma for exploration; bind Approval Lock on exported proofs or locked frames in Review Workspace.
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