Brand identity + website launch
Brand refresh with bounded revision rounds
How a boutique studio cut open-ended feedback loops and shortened approval time on a multi-milestone brand project.
- Revision rounds
- 6 → 3
- Time to approval
- 4 days
Challenge
A six-person brand studio was delivering a logo system, style guide, and marketing site for a growth-stage client. Feedback arrived across email, Slack, and Figma comments. “Approved” meant different things to different stakeholders, and revision rounds bled past the contracted limit without a documented change order.
Approach
The studio moved the agreement into Zlaip before the first creative milestone shipped:
- Agreement Lock sealed two consolidated revision rounds per milestone.
- Review Workspace anchored PDF proofs and staging links to each submission.
- Designated approver — only the marketing director could bind Approval Lock.
When a stakeholder asked for extra homepage layouts mid-milestone, a Scope Drift card surfaced the request and routed it to a Change Order before more comps shipped.
Results
| Metric | Before | After |
|---|---|---|
| Avg revision rounds per milestone | ~6 | 3 |
| Time to explicit approval | ~11 days | 4 days |
| Unpaid scope expansion | Common | Routed via change order |
Takeaway
The studio did not change how they design in Figma. They changed how client sign-off is recorded — version-bound, contract-aligned, and payment-ready after Approval Lock.
Run your next project with clearer gates
Lock terms, review in context, route scope drift to change orders, and collect Approval Lock before payment.
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